![]() Learn how Google sources and uses business information in search results. Your Business Profile on Google helps you maintain local results, which show up in a number of ways in Maps and Search.Advertise your business with Smart campaigns in Google Ads. Search engine marketing, or SEM, refers to ads you buy to show up near search results. Google’s online advertising program, Google Ads, helps users buy ads.Your results are determined by a number of factors, like how relevant they are to the original search. You can’t pay to change how and where organic search results show up. Search engine optimization, or SEO, refers to how results appear when someone uses a search engine like Google.You can manage the way your business appears online in several ways: Get started with Smart campaigns Learn about online marketing You can still grow your business with Google by getting started with Smart campaigns, Google’s easy-to-use online advertising platform. Learn more about eligibility for a Business Profile. Sign up now Determine if a Business Profile is for you Use Business Profile for in-person businessesīusiness Profiles are only available for businesses that make in-person contact with customers. When you’re ready, consider using location-based ads with Smart campaigns in Google Ads to reach an even larger audience. Improve how your business appears online so new customers can find you.Collect and respond to reviews from customers.Post photos of your business and its products and services.Use Google Maps and Search to stay up-to-date with your online presence wherever you are.Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business).Maintain accurate information about your business online.Verified businesses on Google are twice as likely to be considered reputable. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. ![]()
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